When Post ran out of pop groups to put on their cereal boxes, they invented their own. Sugar Bear was a character created to sell Sugar Crisp, and was the subject of a mid-'60s Saturday morning cartoon show that featured several other post cereal spokes-'toons.

In the mid '70s, the Sugar Bears discs were found both on cereal boxes and in record stores. Although entirely a manufactured group, their music was quite enjoyable, and sounded not unlike the Partridge Family. The girl singer in the group (Honey Bear) would become famous a few years later under her human name, Kim Carnes.